WHY HOW WHAT
leads to the secret place of loyalty.
implementation & coaching
1/ Ceo TALK
Your personal challenges and visions.
Where are the gaps between Vision, Mission and the actual status of your business.
2/ WIN POSITIONING WORKSHOP
Depending on your situation we improve the value proposition of your company, brand, business unit, product category in a 1 - 2 day workshop with a selected task-force. We identify ways to leverage the value of your offer, increase price and margin. At the same time we will discover cost saving potentials in your marketing and innovation potentials not yet exploited.
3/ WHW WORKSHOP
It is relevant to understand why it is more important WHY you are in business than WHAT you are selling. Industries have been disrupted because they did not figure out what was their real purpose and reason for being.
Based on this understanding we develop the DNA of your company/brand. Value/ Personality/ Differentiation / Brand Core/ Vision/ Mission.
4/ dna content project
LOOK & FEEL
The HOW of communicating your DNA requires translations into a contemporary CI and logo architecture as well as a creative direction including visual language, tone of voice, and added dimensions like art. At the same time we develop an editorial strategy defining topics that your brand will focus in story telling. In this process we deliver the strategy but also the results. This will provide a tool box for your operational marketing.
5/ IMPLEMENTATION & COACHING
We make sure, that your product development, marketing and sales Organisation is aligned on the new editorial strategy and understands how to use the DNA toolbox for their operational tasks.