The starting point of the system is a deeper understanding of your business challenges, your visions and personal goals. We will be prepared for the talk, having analysed your company´s on and off the line appearance as well as social media footprints. We compare comptetition and develop our list of questions. Then we will mutually take the time to find out about your visionary goals as an entrepreneur. This is key for to start the enter the next step, the WIN workshop.

It is more important WHY you sell something than WHAT you are selling. Brands, Companies, industries have vanished because they did not understand this. Analysing your Vision, Mission, Value system and Company culture we establish the DNA of your company and the editorial strategy for your corporate content.

The challenge is to translate the DNA into corresponding CI and Creative direction. Visual language, Key Visuals, Text and Tone of voice have to be in line with and inspiring for the target market.
The translation is complex, because first you need to hit the right look & feel, and then you need to produce all the elements and curate exciting stories. This is where agencies fall short, because too many people are involved. Briefing personal, fotographers, video filmers, copy writers ... 
Our team is small and does it all, concept, coaching, workshops and execution. This is what we feel strong and passionate about.

We make a presentation to your stakeholders showing our interpretation of the established DNA. The Look & Feel delivers already Brand Elements and Mood charts as well as ideas about Episodes of Story Telling.
After the approval of your stakeholders we move forward with the Brand Statement. 

Based on the Look & Feel we revise CI, define Creative Direction and curate all the Brand Elements.
The Brand Statement also included how the Brand Elements should be applied in various on and off the line vehicles of communication. 

Now we execute the DNA editorial strategy and develop stories of Heritage, Values, Challenges and Success, Ambassadors and about the Company Culture.
During the production of DNA Content we have experienced the creation of additional signature elements for the brands that were not planned upfront. This adds to the Brand Tool Box.

We make sure, that your product development, marketing and sales Organisation is aligned on the new editorial strategy and understands how to use the DNA toolbox for their operational tasks.