1/ 

ceo talk 



The starting point of the system is a deeper understanding of your business challenges, your visions and personal goals. We will be prepared for the talk, having analysed your company´s on and off the line appearance as well as social media footprints. We compare comptetition and develop our list of questions. Then we will mutually take the time to find out about your visionary goals as an entrepreneur. This is key for to start the enter the next step, the WIN workshop.

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YOUR TARGETS

2/

WIN POSITIONING  WORKSHOP



With a mutually selected task force we establish the positioning of agreed business unit in 1-2 days, depending on complexity. The business unit can be the company, a division or a product category.  This is the shortest and least complicated way to escape the comparability trap and find your unique value propositions for the relevant target market. At the same time we will identify cost saving and innovation potentials. 
Making the first steps direction is more important than speed.

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TARGET MARKET AND ACCORDING UNIQUE VALUE PROPOSITION


3/ 

WHY HOW WHAT WORKSHOP 



It is more important WHY you sell something than WHAT you are selling. Brands, Companies, industries have vanished because they did not understand this. Analysing your Vision, Mission, Value system and Company culture we establish the DNA of your company and the editorial strategy for your corporate content.


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COMPANY DNA AND EDITORIAL STRATEGY

4/

dna content project

look & feel 

brand statement 

DNA content 



The challenge is to translate the DNA into corresponding CI and Creative direction. Visual language, Key Visuals, Text and Tone of voice have to be in line with and inspiring for the target market.
The translation is complex, because first you need to hit the right look & feel, and then you need to produce all the elements and curate exciting stories. This is where agencies fall short, because too many people are involved. Briefing personal, fotographers, video filmers, copy writers ... 
Our team is small and does it all, concept, coaching, workshops and execution. This is what we feel strong and passionate about.

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We deliver what no one else delivers.

look & feel 


We make a presentation to your stakeholders showing our interpretation of the established DNA. The Look & Feel delivers already Brand Elements and Mood charts as well as ideas about Episodes of Story Telling.
After the approval of your stakeholders we move forward with the Brand Statement. 


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how it could look like 

brand statement 


Based on the Look & Feel we revise CI, define Creative Direction and curate all the Brand Elements.
The Brand Statement also included how the Brand Elements should be applied in various on and off the line vehicles of communication. 

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CREATIVE DIRECTION & BRAND TOOL BOX

DNA content 

Now we execute the DNA editorial strategy and develop stories of Heritage, Values, Challenges and Success, Ambassadors and about the Company Culture.
During the production of DNA Content we have experienced the creation of additional signature elements for the brands that were not planned upfront. This adds to the Brand Tool Box.

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COMPANY NEWS & EPISODES 

5/ implementation &   coaching 

We make sure, that your product development, marketing and sales Organisation is aligned on the new editorial strategy and understands how to use the DNA toolbox for their operational tasks. 

THANKS FOR DROPPING US A NOTE LETTING US KNOW

HOW TO SUPPORT YOU THE BEST WAY 


APPOINTMENT   ☐      CALL 


ADDITIONAL INFORMATION CONCERNING   

1/ ENTREPRENEURS TALK                 

2/ WHY HOW WHAT WORKSHOP       

3/ WIN POSITIONING                         ☐ 

4/ LOOK & FEEL                                  

4/ BRAND STATEMENT                       ☐ 

4/ DNA CONTENT                               ☐ 

5/ IN HOUSE COACHING                    ☐ 

 



Adress

Klaus Thurner
Kagerbauerstrasse 14
82049 Pullach im Isartal